Content Marketer
Mid-level +2 · Full time
$60-90K
Posted 2 years ago
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OVERVIEW

We are seeking a new Content Marketer to join our team.

You will be tasked with maintaining Kadena’s content calendar that aligns with our overall marketing campaign and strategy. Additionally, you will coordinate with relevant teams to ensure that the production of all front facing content will maximize Kadena brand awareness across the broader crypto community. Once familiarized with Kadena messaging, the Content Marketer will promote Kadena’s brand and messaging in all collateral such as tweets, announcements, blogs, audio/visual content, and more. As Content Marketer, you will work closely with the community/marketing team to access statistics and measure the level of engagement from each piece of collateral to help refine Kadena’s overall content and messaging strategy. Our ideal applicant is someone who is highly organized and can juggle multiple responsibilities at once while maintaining a clear view of Kadena’s overall content.

RESPONSIBILITIES

  • Work with the community team to maintain Kadena’s content calendar that aligns with our community/marketing campaigns
  • Prepare briefing docs for text, audio, and/or video content such as AMAs, interviews, and podcasts
  • Familiarize oneself with Kadena’s brand messaging and promote it in various front-facing content
  • Coordinate with relevant parties to ensure the successful production of tweets, blogs, videos, and other collateral
  • Gather statistics and measurement of engagement from announcements and content produced
  • Report feedback to the community/marketing teams to refine our content strategy and messaging
  • Collaborate with the community/marketing teams to identify valuable channels for content distribution

REQUIREMENTS

  • 2-3 years interacting with social media platforms and channels such as Twitter, Telegram, Youtube, or Discord - preferably in the crypto space
  • Knowledge of the strengths and differences between social platforms
  • Effective time management skills and the ability to meet deadlines
  • Detail-oriented with the ability to manage multiple projects simultaneously
  • Self-starter, ability to lead innovative efforts, and drive for excellence
  • Able to function independently, as well as collaboratively with other team members
  • Strong written and verbal communication skills and English proficiency
  • Bachelor’s degree in digital marketing or commensurate experience preferred

HELPFUL EXPERIENCE

  • Knowledge of blockchain technology and the Web3 movement
  • Experience analyzing SEO
  • Experience writing content at other blockchains/crypto companies

ABOUT US

Kadena is the industry’s only scalable layer 1 Proof of Work (PoW) blockchain. The principal feature that drives Kadena is scalability, which enables Kadena to deliver infrastructure-grade performance for any blockchain project. Along with our own smart contract language Pact, Kadena's platform provides the world the tools and environment to turn ideas and ambitions into reality. Founded by Stuart Popejoy and William Martino who created JP Morgan’s first blockchain and led the SEC’s Crypto Committee, Kadena aims to allow for true blockchain mass adoption.

At Kadena, we value diversity, curiosity, a work/life balance, and teamwork.

Kadena
Kadena provides a hybrid blockchain platform, including the only sharded and scalable layer-1 PoW public network.
Size:  11-50 employees
Year Founded:  2016
Investors
SV Angel
Multicoin Capital
Compound
CoinFund
Susquehanna International Group (SIG)
George Burke
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